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Do hoteliers need to use Google Hotel Ads?

Google uses its search engine, google map, google airline and google hotel ads to enter the OTA market. Google wants to get a partial of the OTA platform’s annual revenue of 100 billions.Nowadays, it is difficult for consumers to leave…

Do I need to use OTA to increase room revenues?

Hotel reservation websites such as OTA provide a stable source of hotel reservations, which can reliably bring customers to the hotel without the hotel having to make too much effort.On the other hand, this “effortless demand” pays a heavy price:…

How to improve your hotel OTA ranking

When consumers search for hotels on any online travel agency (OTA), the order in which the hotels appear is determined by the OTA.Travelers don’t know the relevance of rankings, but the order is important because consumers usually choose their hotel…

Get higher rank on OTA by your hotel’s profile

OTA ranking is a very common question… and there are many answers, because each channel has its own hotel ranking criteria.These standards also change frequently, and even the most savvy hotel operators have difficulty keeping track of the latest changes…